Attending a business event or conference in the UK? Making connections is more than just swapping business cards. Effective networking requires strategy, confidence, and follow-through. Here are ten proven tactics to maximise your in-person networking success.
1. Set Clear Goals
Know what you want before attending. Are you seeking partnerships, clients, job leads, or simply industry insights? Defining your purpose sharpens your focus and conversations.
2. Prepare Your Elevator Pitch
Craft a 30-second intro that highlights who you are, what you do, and how you bring value. Practice it enough to deliver naturally in varied settings—from keynotes to coffee breaks.
3. Use the Attendee List
If available, study the event’s participant list beforehand. Identify key people you want to meet and plan how to approach them. LinkedIn can help you learn more about their interests or companies.
4. Ask Questions, Don’t Just Pitch
Engage others with thoughtful questions. This builds rapport and shows genuine interest. People remember how you make them feel—not just what you say.
5. Attend Socials and Side Events
Some of the best connections happen outside the formal sessions. Don’t skip the after-party, lunch meetups, or industry dinners—they’re fertile ground for informal bonding.
6. Be Visible and Approachable
Arrive early, smile, and maintain open body language. Standing alone at the edge of the room makes you less likely to be approached. Position yourself where conversations naturally begin—near food stations or seating areas.
7. Share Contact Information Smartly
Carry physical business cards, but also be ready with digital options (like QR codes linking to your LinkedIn). Ensure your details are easy to remember and access.
8. Follow Up Promptly
Send a brief message within 24–48 hours referencing your conversation. Express interest in continuing the discussion, and suggest a next step—whether it’s a call, meeting, or resource share.
9. Offer Value First
Help others before asking for help. Share an article, introduce them to someone, or offer insight on a topic they mentioned. Generosity builds trust.
10. Reflect and Refine
After the event, assess what went well and what didn’t. Track your contacts, make notes, and think about how to improve your approach for future events.
By combining preparation with authenticity, UK professionals can transform conference attendance into lasting, productive relationships.